June seems to have a blog-trigger in me! Blogging-2011 also started with June. Here we go...
The world's getting smaller with mobile and internet. Social networks are already powerful and are influential.
Virtually everyone is in touch with the world. However, is this connectedness merely an illusion? Are hearts expressed in dead digital content and spamming shares and app requests in the age of limited attention spans, switching minds and ever-changing expectations? Unfortunately, everything now is counted in minutes and bucks.
I'd love to think that we have not yet gotten over the power of a friendly smile and a warm hand-shake. There's nothing like looking in the eye and speaking the heart out. Most successful organisations are working hard on keeping their operations human and personal by customising their branding and services. Human beings have a hard-wired bias for anything human. So, the organisations are targeting that pre-judice and fine-tuning this aspect to make it more commercial and at times artificial. Those who succeed in resonating with the emotions make a striking brand statement and leave a lasting impression in the minds of the customers.
For effectively communicating a message especially when there is a high chance of misinterpretation, what would you prefer doing? A phone call or an email or meet in person?
3D conferencing (virtual meeting place), video conferencing and telephonic calls are excellent alternatives and less legally binding if unrecorded ;) than a blog post or an email. But they are only the alternatives and remain always so. Ever wondered why some of the mails are conveniently ignored?
And finally, if you want to connect, nothing like being there in the hour of necessity! In the human form or digital form is upto you! The assurance of a nod which says "I'm here! It's going to be allright." makes a hell lot of difference.
(Courtesy: Enlightenment in the bedroom on Saturday morning. It's probably a result of a mixed feeling of excitement, nervousness, confusion, anticipation, slight disappointment and to an extent regret. )
To be continued...
PS: Irony, this had to be a blog post! It means "I'm here for you, digitally". ;)
The world's getting smaller with mobile and internet. Social networks are already powerful and are influential.
Virtually everyone is in touch with the world. However, is this connectedness merely an illusion? Are hearts expressed in dead digital content and spamming shares and app requests in the age of limited attention spans, switching minds and ever-changing expectations? Unfortunately, everything now is counted in minutes and bucks.
I'd love to think that we have not yet gotten over the power of a friendly smile and a warm hand-shake. There's nothing like looking in the eye and speaking the heart out. Most successful organisations are working hard on keeping their operations human and personal by customising their branding and services. Human beings have a hard-wired bias for anything human. So, the organisations are targeting that pre-judice and fine-tuning this aspect to make it more commercial and at times artificial. Those who succeed in resonating with the emotions make a striking brand statement and leave a lasting impression in the minds of the customers.
For effectively communicating a message especially when there is a high chance of misinterpretation, what would you prefer doing? A phone call or an email or meet in person?
3D conferencing (virtual meeting place), video conferencing and telephonic calls are excellent alternatives and less legally binding if unrecorded ;) than a blog post or an email. But they are only the alternatives and remain always so. Ever wondered why some of the mails are conveniently ignored?
And finally, if you want to connect, nothing like being there in the hour of necessity! In the human form or digital form is upto you! The assurance of a nod which says "I'm here! It's going to be allright." makes a hell lot of difference.
(Courtesy: Enlightenment in the bedroom on Saturday morning. It's probably a result of a mixed feeling of excitement, nervousness, confusion, anticipation, slight disappointment and to an extent regret. )
To be continued...
PS: Irony, this had to be a blog post! It means "I'm here for you, digitally". ;)
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